Sales Automaton: Best Practices With Packages

I've been asked repeatedly for some information on best practices for using Sendside for sales automation and acceleration. If you're looking to increase your closing speed and gain additional insight into your sales funnel, you'll want to take a few minutes to watch this video.

Sendside Packages: Sales Automation + Acceleration

A simple diagram of how Packages work for sales, marketing, and management.

1. Marketing creates the content.
2. Sales personalizes and sends as a 1 to 1 'personal' communication with instant read notifications.
3. Management, Marketing, and Sales can all see the results.

For Marketing

Packages give marketing capabilities they never had before.  In the past, Marketing was responsible for 'getting leads' and then handing them off to sales. It's a 'fire and forget' system that doesnt' give Marketing any feedback into what's actualy working to close deasl. But with Sendside, Marketing can design the individual, personal communications that are being used by Sales, and see exactly how they're being used, and what's working.

For Sales

For a sales rep, Sendside opens up an entirely new world. No more time waste. Instead of wasting time making endless follow-up calls to ask if a prospect has 'had a chance to take a look a those materials", every sales rep is instantly notified when a prospect opens a Package, and knows what they're looking at. The effect is dramatic. Some of our clients are seeing sales acceleration above 50%.

For Management

Sendside's reporting and analytics give sales managers insight into the individual communications that the sales team is sending. What's working. What's not. Management know has the ability to make better decisions because they can actually see how successful deals happened, and they can reproduce that exactly in the future.

Presentation: The importance of speed for sales.

The presentation above references new studies from MIT Sloan School of Management and Kellogg School of Management as well as information from InsideSales.com and Sirius Decisions. (This Package has these new studies available as downloads.)

The takeaways around the critical importance that follow up timing has on your sales opportunities and sales acceleration are astounding. Here's one from the MIT study. "If you're not the first response to a lead you loose 50% of your sales opportunities."

Sendside Package: Learn more about how Sendside accelerates sales.

The Utah Jazz on Sendside

The Utah Jazz is the first NBA team to begin using Sendside for sales acceleration.

In addition to being an NBA franchise, the Jazz sales team have a lot of sales to make. An NBA team, a stadium, a race track, movie theaters, concerts and events... that's a lot of inventory to move.

Sendside gives the sales reps, sales management and marketing, the ability to craft their messages and be notified when they're opened.

For high-value sales that gives you an amazing ability to follow up while your content is fresh in a prospects mind.

For our part we love having the Jazz on Sendside. In fact, I have a personal side bet with the Jazz management. If the Jazz sales team is able to meet a revenue goal that's directly attributable to Sendside (completely at the discretion of the Jazz managment), we'll get four corporate season tickets.

We're pretty sure that using Sendside the Jazz can beat that goal pretty easily so I'm looking forward to watching a lot of Jazz games from court-side next season.

Engage. Convert. Retain. New Sendside Package for sales acceleration.

We've just finished the Package below that showcases sales acceleration, sales automation, strategic marketing, and customer retention.

 

View this Package.

When you click the link above a new window will open... a Sendside Package.

You'll immediately notice that it's unlike email. It's much more like a web site.

In fact, anything that you can display through a browser can now be sent a a communication that can be controled.

Sendside: Converting Prospects to Customers

Here's a video of William Borghetti, Sendside's CEO, on Network World explaining why Sendside fits alongside both lead generation and CRM tools to convert potential customers who have some awareness of your product or service, into paying customers and how that benefits any sales or marketing organization.

v1.1 Sendside Packages

We've been busy around Sendside HQ for the last many months building the most comprehensive (and stylish) sales and marketing product; Sendside Packages.

Packages are bundles of branded, personalized and interactive content targeted towards customer acquisition and communications. Packages allow you to send ANY CONTENT and present it in a way that can be replied to or forwarded like any other message while retaining complete control of your content.

View an example Package

Packages are designed for extreme business use in sales and marketing but like all extraordinary new technologies it's use is only limited by your imagination.

What can you do with Packages?

• Create, manage and share Packages from one central location.
• Provide the highest-touch marketing and sales messages.
• See instant and robust analytics and reporting.
• Share Packages with resellers or channel partners.
• Display documents without requiring downloads.
• Measure and share your results.

If you'd like a demo of Packages just contact Member Support and we'll arrange one for you.

This release also includes a new user interface, embedded document viewing, and enhanced reporting.

• Sendside Packages
• New User Interface
• Signature Block and Company Footer Support
• Embedded Documents
• Enhanced Dynamic Reporting

Sendside In The Press

Sendside Packages are getting some press.

Sendside's CEO William Borghetti and VP of Marketing Geoff Kahler spent some time on the east coast talking to analysts, bloggers and reporters about our new Package product that provides a way to send dynamic content through email.

The tour's already meeting with some success.

Wall Street & Technology: New Communication Solution for Hedge Fund & Brokerage Clients.

Sendside Networks, a communications vendor, announced the release of a new communications tool for brokerage and hedge fund clients, that can combine web content, audio, video, Flash or existing print collateral and deliver it in a single, multi-dimensional message.

Finance Tech: Sendsides Release New Communication Platform

The solution aligns marketing and sales efforts with a central location for content, ensuring that only approved content is used, and facilitating faster follow-up on customer requests...

CRM Blog: Talkin' 'bout Communication

Sendside is launching Sendside Packages, what it calls a “customer communications portal” that improves on email’s ability to engage and convert prospects. It doesn’t replace email—in fact, one delivery method is through email—but makes content delivered that way do more. Sendside Packages embed live documents within an email without requiring the recipient to download anything, or go to an external portal. Delivering content this way appears to open up the possibilities for discussion, real back-and-forth, on matters at hand. The format allows much greater security, as the sender can choose what parts can be printed or forwarded by the recipient. It also allows better use of analytics, because each part of a package can be tracked separately and delivered to the right people—salespeople instead of marketers, for examples.

Techweb: Sendside's New Communication Solution

Sendside Packages allows organizations to pre-package and send important, confidential and complex information to their customer prospects and business partners.