Where does Sendside address Sales Automation?

Where does Sendside fit as a sales automation platform? Right here.

By providing a SaaS solution that takes disparate single point applications and building a platform that addresses these needs in a comprehensive way, Sendside fills the void for sales organizations around 1 to 1 external communications that accerlerate sales

Sendside In The Press

Sendside Packages are getting some press.

Sendside's CEO William Borghetti and VP of Marketing Geoff Kahler spent some time on the east coast talking to analysts, bloggers and reporters about our new Package product that provides a way to send dynamic content through email.

The tour's already meeting with some success.

Wall Street & Technology: New Communication Solution for Hedge Fund & Brokerage Clients.

Sendside Networks, a communications vendor, announced the release of a new communications tool for brokerage and hedge fund clients, that can combine web content, audio, video, Flash or existing print collateral and deliver it in a single, multi-dimensional message.

Finance Tech: Sendsides Release New Communication Platform

The solution aligns marketing and sales efforts with a central location for content, ensuring that only approved content is used, and facilitating faster follow-up on customer requests...

CRM Blog: Talkin' 'bout Communication

Sendside is launching Sendside Packages, what it calls a “customer communications portal” that improves on email’s ability to engage and convert prospects. It doesn’t replace email—in fact, one delivery method is through email—but makes content delivered that way do more. Sendside Packages embed live documents within an email without requiring the recipient to download anything, or go to an external portal. Delivering content this way appears to open up the possibilities for discussion, real back-and-forth, on matters at hand. The format allows much greater security, as the sender can choose what parts can be printed or forwarded by the recipient. It also allows better use of analytics, because each part of a package can be tracked separately and delivered to the right people—salespeople instead of marketers, for examples.

Techweb: Sendside's New Communication Solution

Sendside Packages allows organizations to pre-package and send important, confidential and complex information to their customer prospects and business partners.

Gmail's 5 second Undo Send. (yawn)

If you're a gmail user you've now got some new functionality. Undo Send (when enabled) gives you a popup for 5 seconds before it sends the email, theoretically giving you time to prevent your email from being sent with a typo or missing attachement.

CNN is so smitten with this feature and other gmail trivia like "Mail Goggles" (to help users stop sending "mail you later regret) that it's featured at the top of the technology section:

"Undo Send" is also just the latest example of the dozens of creative -- and sometimes downright wacky -- online features developed at Gmail Labs to address common e-mail problems.

The number of lab features has more than tripled, to more than 36, as Gmail celebrates its fifth birthday next week.

Of course, that other shoe dropping you hear is that this doesn't actually 'Undo' anything. It simply inserts a 5 second timer after you click send before Gmail actually sends your email. That's it. Not to much going on behind the curtain and you won't need a team of crack engineers to develop functionality like that. It's like trying to build a spaceship with paddle-wheel boat technology.

Now call me prejudiced but I'm going to draw a few comparisons between Gmail's 'Undo Send' and Sendsides' feature, 'Recall' that's enabled with every account.

First, Gmail's Undo Send; Inserts a popup window for 5 seconds before your email is actually sent.

Next up; Recall. Sendside's Recall feature allows you to retract any message or file at any time after it's been sent... or delivered, or read, or forwarded.

Sent it yesterday? Fine. The recipient's allready read it? No problem. It's been forwarded? Yep. In fact, you can see who it's been forwarded to and if they've opened it, when, and every time they've looked at or downloaded your attachment.

Sendside's functionality is so far beyond what gmail is developing it's unreal. Of course, Google's at a severe disadvantage since Gmail is built on the same SMTP protocols that were implemented in 1982 and haven't changed since then. It won't always be that way of course. Individuals and businesses want to be able to really recall and control their content, see when they're message is read, and stop hassling with email workarounds.