Follow Sendside
Where am I?

This is Sendside, next-generation communications for business, from sales automation, sales channel marketing, and strategic marketing to secure and compliant communications for banks, hedge funds and treasury management. More >>

 

Sendside on Twitter

Twitter Updates

    Follow Sendside on Twitter

     

    HireVue Success Story

    "Simplicity is the ultimate sophistication" ~ Leonardo Davinci

    Entries in Elite Destination Homes (2)

    Wednesday
    Jun092010

    Real Estate Sales Acceleration & Automation

    Elite Destination Homes began using the Sendside platform for sales acceleration and automation and increased their lead conversions by 500% in two months.

    Elite is a luxury fractional home ownership company that has luxury homes around the Caribbean, Europe, Mexico and the US. They offer a high-value and high-cost luxury product and have the need to communicate with potential customers in a very consumer-friendly and interactive way.

    Elite's previous sales methodology had them converting somewhere around 4% of the sales touches that their inside sales team was making. Not terrible, but they were spending a huge amount of time following up with uninterested buyers. They knew they could do better if they had access to the right information at the right time in the sales process.

    To say that their deployment of Sendside was a success would be the understatement of the year. Since implementing Sendside, Elite's closing rate has jumped from 4% to almost 20%, a 500% increase in sales!

    So, considering the elite ROI; from 4 % to 18 - 20 % conversion jump within 30 days... and the fact that they would have needed to bump a five person call team to 25 people (at 4 % conversion) to match the output of the 5 people with packages...

    Here are a few of the quotes that Elite Destination Homes provided to us for a case study we're doing for the real estate sales industry.

    We have been using Sendside for two months now and globally it has been a smashing success for all! We have cut costs in materials, replacing printed materials with Sendside packages, and made the job of selling much less time consuming by replacing random calls with timely ones

    We are able to see what the client is spending the most time on in advance of our conversations and mold the pitch to take advantage of the insights given to us by the software. Very Cool!

    The most dramatic effect has been in our “Stay in touch” campaign We no longer call the 20 or 30 people a day necessary to stay ahead of this task. We simply “Sendside” all of them and call the ones that choose to engage. This frees us up to work on new business development and marketing.

    We're calling this one a win.

    Thursday
    May272010

    Fractional Ownership and Real Estate Sales Automation

    Elite Destination Homes is a fractional ownership company that has fantastic luxury homes around the world.

    Elite Destination Homes fractional ownership expertise makes owning, selling, renting, managing and traveling to a vacation home easy. Their sales and marketing teams have just started using Sendside's amazing sales automation and acceleration tools to increase the time that their sales team actually spends selling, and eliminate all of the wasted time they were spending.

    Here's part of an email that I was copied on;

    We have been using Sendside for just over a month. The effects have been dramatic to say the least. In our sales department we have cut down the workload on our staff by sending out packages to cold leads and only contacting the ones that engage. The real success story lives in our rental management business. Sendside has been a major part of improving our lead to sale conversion from 4% to 18% and in some markets over 20%. There is no question in my mind that we are getting to clients faster and with a better looking presentation. Thanks to Eric and all the staff at Sendside for being patient with our company in the trial stages.

    Mark Stevens
    Elite Destination Homes

    It's fantastic when an organization is smart enough to take control of their sales and marketing in a way that makes a difference. A 400 to 500% increase in lead to sale conversion? Woot!