By providing a SaaS solution that takes disparate single point applications and building a platform that addresses these needs in a comprehensive way, Sendside fills the void for sales organizations around 1 to 1 external communications that accerlerate sales

Here's another 5 star review of Sendside. I love the last sentence the best.

Awesome Platform Extends Salesforce Into External Customer Communications

Sendside offers a number of integrated applications that add new capabilities to saleforce around external communications that just weren't possible before.

With Sendside, each of our sales reps can send multi-dimensional sales communications with instant notifications that cut our follow-up time to a fraction of what it was. It’s amazing to watch leads open our communications in real-time and track the effectiveness. Our sales guys love it since it helps them close more deals faster, so they spend more time inside Salesforce.

When we first started looking at Sendside it was for our sales, but we're now also using it for external customer communications, eSignatures, sending secure messages, capturing leads, immediate follow-up and even investor relations and board communications.

Sendside extends Salesforce 'outside the company' and into external communications and delivers all reporting and metrics back into Salesforce. As hardcore Salesforce users there's just nothing that comes close to what it does and it's very simple to extend into Salesforce Sites and Customer Portal.

I’m sorry I can only give it 5 stars, I’d give it 7 if I could. Sendside Rocks!

Here's what Vetrazzo has to say about Sendside in their review of Sendside on the Salesforce Appexchange.

Integrating with Salesforce gives Salesforce users all the benefits of Sendside's external communications (multi-dimensional tabbed messaging, Sendside Packages, instant notifications, detailed reporting and analytics) directly from inside a Salesforce account. It's a perfect pairing of two complementary technologies.

The result is that management can see into the sales funnel (which is why businesses implement Salesforce) and gives the sales team a real reason to use Salesforce and close more deals (which the sales guys like).

Here's the copy from Vetrazzo's review:

At Vetrazzo, we use the Sendside Packages technology for automated lead follow up on all our web inquiries. We're able to send them a rich content, customized information package that hits the prospect immediately - while they're still excited about Vetrazzo from their website visit.

When we presented Vetrazzo Recycled Glass Surfacing at the Dreamforce Keynote, we received a flood of traffic to our booth on the exhibit floor; people flocked to see the product. All the lead data we captured onsite was gathered through a force.com site and then triggered a Sendside Package full of product content as a follow up. So if you were one of the many hundreds that filled out that form and received a package from Vetrazzo - that's Sendside.

In short, value is great, they've been very supportive and we're working on integrating this tool into our overall marketing strategy more comprehensively.

While the sales team's using our Packages application to follow-up with hundreds of leads, I thought I'd post a few photos from Dreamforce.

Dreamforce Expo Floor

Dreamforce Keynote

Dreamforce Parties

Sendsiders working the demo.

A simple diagram of how Packages work for sales, marketing, and management.

1. Marketing creates the content.
2. Sales personalizes and sends as a 1 to 1 'personal' communication with instant read notifications.
3. Management, Marketing, and Sales can all see the results.

For Marketing

Packages give marketing capabilities they never had before.  In the past, Marketing was responsible for 'getting leads' and then handing them off to sales. It's a 'fire and forget' system that doesnt' give Marketing any feedback into what's actualy working to close deasl. But with Sendside, Marketing can design the individual, personal communications that are being used by Sales, and see exactly how they're being used, and what's working.

For Sales

For a sales rep, Sendside opens up an entirely new world. No more time waste. Instead of wasting time making endless follow-up calls to ask if a prospect has 'had a chance to take a look a those materials", every sales rep is instantly notified when a prospect opens a Package, and knows what they're looking at. The effect is dramatic. Some of our clients are seeing sales acceleration above 50%.

For Management

Sendside's reporting and analytics give sales managers insight into the individual communications that the sales team is sending. What's working. What's not. Management know has the ability to make better decisions because they can actually see how successful deals happened, and they can reproduce that exactly in the future.

Sendside's Sales Acceleration & Sales Automation Platform explained.

The presentation above details some of the value around Sendside's sales accleration for sales teams. The studies discussed are from MIT Sloan School of Management and Kellogg School of Management and were commissioned by insidesales.com.

If you'd like these studies, just fire off an email and we'll be happy to send them to you.

There's a lot that Sendside does on the sales automation and sales acceleration fronts, from capturing a lead, to integrateing with your CRM, to getting the contract signed. It's a comprehensive suite of applicatations thats creating sales acceleration success for fast-growing number of companies and organizations.

Here's the sales automation lineup:

Sendside Capture

Sendside Capture is a revolutionary new application that greatly simplies the capture of web leads and allows an organization to respond quickly and accurately to prospects than other methods or technologies. It does this by validating form data , automatically disseminating sales content, assigning the lead for prompt follow up and, it provides detailed reporting and analytics based on lead activity and interest.

Sendside Forms

Sendside Forms dramatically simplies data capture from current or prospective customers. Designed as an accompaniment to Sendside eSign, Forms give a sales rep the ability TO SEND branded, secure and intelligent forms to current clients and/or prospects. Organizations can control validation rules, pre-populate form elds (to dramatically simplify the end-user e Forms xperience), and weave forms into workows.

Sendside eSign

eSign is a valuable platform application that signs any agreement or contract instantly and without hassles. eSign can be used for Sales Acceleration, contract management, compliance, and even governance automation for boards of directors. Sendside’s APIs allow 3rd party applications to trigger eSign events automatically, which eSign simplies adoption and leverages investments in existing CMS systems.

Sendside Packages

Packages presents an entirely new way to respond to new leads and follow up with interested prospects. Rather than sending boring, uneventful emails that don’t offer any insights into prospect interest or delivery status, Packages allow organizations to send pre-bundled content that’s branded, personalized and interactive. Packages take sales collateral to a whole new level.

Multi-dimensional Messaging

Sendside Messaging ensures that any conversation remains private.  Messaging is a break-through communication application that combines powerful new technologies such as Multi-dimensional Messaging (MDM), Document to Image rendering, advanced tagging, powerful encryption, and patent-pending anti-fraud and phishing technologies. In many market verticals, such as health care, insurance, banking and investment services, conversations quickly turn condential with SSN#’s, account numbers or health information.

Mind-blowing features available from inside Salesforce.com

Sendside extends your Salesforce CRM from anywhere.

Every company is different—with different processes and CRM solutions. That’s why Sendside Mobile's ability to integrate with your existing Salesforce CRM software is the perfect foundation for your sales and marketing communications.

Sendside's never limited by your existing technology. You can make customizations and changes in real time, as your business evolves.