Sendside.net, our corporate site, has a new look that focus on four selling propositions that point out where we really shine; lead conversion, channel communications, security and compliance, and customer retention.
]]>This is one of the best, most intuitive tools I've seen in a long time. It's perfect..."
M. Burns, Arrow ECS, Novell Reseller
A video oveview of Senside's sales channel communication management SaaS offering.
Sendside's a perfect solution for companies that sell through the channel with VARs, resellers and channel partners. They now have visibility not only into their channel partners, but through their partners to the end buyer with real time reporting and analytics that offer awesome new insights into exactly what content is being opened, read, and what messages are resulting in sales.
And it doesn't stop there. Towards the end of the video you'll see that there are a host of other capabilites around content dissemination and control that give organizations sales channel analytics and control they never dreamed of.
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Sendside.net, our corporate site, has a new look that focus on four selling propositions that point out where we really shine; lead conversion, channel communications, security and compliance, and customer retention.
]]>There's never been any way for an organization that uses a sales channel strategy to have visibility into how the end-buyers are actually receiving information, what open rates are across the entire ecosystem, and how every commuication is contributing to additional sales.
But now you can.
With current solutions you have little control over the 1 to 1 sales communications that your channel partners send, no visibility into the end buyer interaction, and no reporting.
Sendside gives you complete control over the communications that your channel partners are using, how end buyers are interacting, and what the results are.
That shrinking revene is probably the reason that PR, marketing and advertising agencies have been so excited about partnering with Sendside and adding another channel and revenue stream to their marketing and advertising services.
It makes perfect sense of course. Agencies are already creating and managing their clients marketing and advertising materials. By partnering with Sendside they can accomplish even more for their existing clients by providing sales and marketing communications that actually accelerate sales, and the agency benfits through content creation and project management.
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Sendside has been selected by Salesforce as the 'App of the Week' for our integration with Salesforce.
One of the questons posted through Salesforce is this:How does Sendside differ from Salesforce Content?
Here's the answer.
Salesforce Content allows you to bundle content and creates a ‘micro-site’ to display it and report back to a Salesforce user when it’s opened. To send "Content" you build it and then copy and paste it into an email. (If you’re a Salesforce user you probably already know how this works.)
Sendside is an entirely new communication ‘Platform’ that has integrated with Salesforce. Sendside’s Platform allows you to send any type of content, including Salesforce Content, but does much more. Where Content is a link to a static micro-site, Sendside messages are the actual ‘communications’. They can contain micro-sites, HTML pages, or even other web sites that you don’t own.
Somewhat simplistically, think of it in these terms; If a message on Sendside were an email, Salesforce Content would be an attachment. You’ll see below that Content could easily bee inside a tab, but so could anything else.
View Example Packages:Seeing is believing here so we’d be happy to give you a free demo.
By providing a SaaS solution that takes disparate single point applications and building a platform that addresses these needs in a comprehensive way, Sendside fills the void for sales organizations around 1 to 1 external communications that accerlerate sales
]]>Here's another 5 star review of Sendside. I love the last sentence the best.
Sendside offers a number of integrated applications that add new capabilities to saleforce around external communications that just weren't possible before.
Awesome Platform Extends Salesforce Into External Customer Communications
With Sendside, each of our sales reps can send multi-dimensional sales communications with instant notifications that cut our follow-up time to a fraction of what it was. It’s amazing to watch leads open our communications in real-time and track the effectiveness. Our sales guys love it since it helps them close more deals faster, so they spend more time inside Salesforce.
When we first started looking at Sendside it was for our sales, but we're now also using it for external customer communications, eSignatures, sending secure messages, capturing leads, immediate follow-up and even investor relations and board communications.
Sendside extends Salesforce 'outside the company' and into external communications and delivers all reporting and metrics back into Salesforce. As hardcore Salesforce users there's just nothing that comes close to what it does and it's very simple to extend into Salesforce Sites and Customer Portal.
I’m sorry I can only give it 5 stars, I’d give it 7 if I could. Sendside Rocks!
Here's what Vetrazzo has to say about Sendside in their review of Sendside on the Salesforce Appexchange.
Integrating with Salesforce gives Salesforce users all the benefits of Sendside's external communications (multi-dimensional tabbed messaging, Sendside Packages, instant notifications, detailed reporting and analytics) directly from inside a Salesforce account. It's a perfect pairing of two complementary technologies.
The result is that management can see into the sales funnel (which is why businesses implement Salesforce) and gives the sales team a real reason to use Salesforce and close more deals (which the sales guys like).
Here's the copy from Vetrazzo's review:
]]>At Vetrazzo, we use the Sendside Packages technology for automated lead follow up on all our web inquiries. We're able to send them a rich content, customized information package that hits the prospect immediately - while they're still excited about Vetrazzo from their website visit.
When we presented Vetrazzo Recycled Glass Surfacing at the Dreamforce Keynote, we received a flood of traffic to our booth on the exhibit floor; people flocked to see the product. All the lead data we captured onsite was gathered through a force.com site and then triggered a Sendside Package full of product content as a follow up. So if you were one of the many hundreds that filled out that form and received a package from Vetrazzo - that's Sendside.
In short, value is great, they've been very supportive and we're working on integrating this tool into our overall marketing strategy more comprehensively.
While the sales team's using our Packages application to follow-up with hundreds of leads, I thought I'd post a few photos from Dreamforce.
Dreamforce Expo Floor
Dreamforce Keynote
Dreamforce Parties
Sendsiders working the demo.
A simple diagram of how Packages work for sales, marketing, and management.
Packages give marketing capabilities they never had before. In the past, Marketing was responsible for 'getting leads' and then handing them off to sales. It's a 'fire and forget' system that doesnt' give Marketing any feedback into what's actualy working to close deasl. But with Sendside, Marketing can design the individual, personal communications that are being used by Sales, and see exactly how they're being used, and what's working.
For a sales rep, Sendside opens up an entirely new world. No more time waste. Instead of wasting time making endless follow-up calls to ask if a prospect has 'had a chance to take a look a those materials", every sales rep is instantly notified when a prospect opens a Package, and knows what they're looking at. The effect is dramatic. Some of our clients are seeing sales acceleration above 50%.
Sendside's reporting and analytics give sales managers insight into the individual communications that the sales team is sending. What's working. What's not. Management know has the ability to make better decisions because they can actually see how successful deals happened, and they can reproduce that exactly in the future.
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