Among the many value propositions for any organization with sales and marketing is this one: align your sales and marketing around your message.

Recent studies suggest that up to 85% of Brand is created through direct sales communication with customers. That’s a lot.

As a marketer, you have the responsibility for your organizations’ ‘brand’. But when was the last time you felt convinced that your sales people were all singing from the same page?

How? Here's a minute and a half video that explains:

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What if you could flip a switch and ensure that every outgoing communication was on target and on message? What if it was easy to get everyone in your organization in step and on board, and liking it.

Companies come to Sendside looking to increase their sales and marketing effectiveness by aligning sales and marketing around a consistent message.

What this means to you is real control of your sales messaging, single point content management, and ultimately, greater control of your brand.

With Sendside, you’re finally in control of your communications.. and your brand. No more wondering what materials sales people are actually using and how they are using it. You’ll free your sales people from trying to find or rework their own content and they will love you for it since they’ll be able to focus on selling.

And, with a single point of control, you’re able to take any type of content; web sites, videos, documents, or forms, and create communications tailored to a specific need. When it’s ready, you share it with the sales team, channel partners or resellers and they send it.

No more problems with updating content or version control, just change it in one place and it’s instantly updated across every communication, even those that have already been sent.

So not only do you have greater control over your messaging and story, you now know exactly what’s working and what’s not. You build the brand.

With Sendside, your entire organization is finally singing the same tune.

Proof Points – Alignment of Message:

• 85% of brand is established by field communications and interaction (Gartner).
• Ensure that all materials are on brand, on message with pre-configured Packages, accessed from a central content repository
• Update information once, in a single location to ensure that only the most up-to-date and approved materials enter the market.
• Control to-channel and through-channel communications as easily as internal comm. With managed access to a central repository of approved content.