Sendside Packages are getting some press.

Sendside's CEO William Borghetti and VP of Marketing Geoff Kahler spent some time on the east coast talking to analysts, bloggers and reporters about our new Package product that provides a way to send dynamic content through email.

The tour's already meeting with some success.

Wall Street & Technology: New Communication Solution for Hedge Fund & Brokerage Clients.

Sendside Networks, a communications vendor, announced the release of a new communications tool for brokerage and hedge fund clients, that can combine web content, audio, video, Flash or existing print collateral and deliver it in a single, multi-dimensional message.

Finance Tech: Sendsides Release New Communication Platform

The solution aligns marketing and sales efforts with a central location for content, ensuring that only approved content is used, and facilitating faster follow-up on customer requests...

CRM Blog: Talkin' 'bout Communication

Sendside is launching Sendside Packages, what it calls a “customer communications portal” that improves on email’s ability to engage and convert prospects. It doesn’t replace email—in fact, one delivery method is through email—but makes content delivered that way do more. Sendside Packages embed live documents within an email without requiring the recipient to download anything, or go to an external portal. Delivering content this way appears to open up the possibilities for discussion, real back-and-forth, on matters at hand. The format allows much greater security, as the sender can choose what parts can be printed or forwarded by the recipient. It also allows better use of analytics, because each part of a package can be tracked separately and delivered to the right people—salespeople instead of marketers, for examples.

Techweb: Sendside's New Communication Solution

Sendside Packages allows organizations to pre-package and send important, confidential and complex information to their customer prospects and business partners.